Home, Design, Lifestyle
Home, Design, Lifestyle
Business Started
7th of August, 2006
(17 years 9 months old)
Assets Included in the Sale
- Primary domain and all site content/files
- 301 redirect domain
- Social media accounts/pages (Facebook, Instagram, Twitter, Pinterest)
- Email list (10K+ subscribers)
- Contractor introductions
Listing Details
Created in August 2006, this content site operates within the home,design, and lifestyle niches, providing readers with engaging content that ranges from interior design tips to lifestyle advice. The site generates revenue primarily through display advertising, complemented by affiliate links and Amazon Associates.
One of the key strengths of the business is its excellent traffic diversification, with the top three pages accounting for only 8% of total traffic, indicating a wide interest across its content. Another major asset is the highly engaged email list (10K+ subscribers) and social media following (600K+ followers), which not only enhances direct communication with its audience but also drives significant traffic to the site.
The site's owner dedicates 5-10 hours per week to activities such as sending daily newsletters, discussing content creation with a Virtual Assistant, and maintaining an active social media presence. The Virtual Assistant creates 2 new blog posts each week and occasionally the owner will write content but this is not frequent.
Display Advertising via Raptive accounts for 80% of revenue, 14% from Amazon Associates, and the remaining 6% from Affiliates. Traffic sources are well-diversified, with organic social media (primarily Pinterest) driving 36.58%, direct traffic (largely from email marketing) at 27.29%, and organic search contributing 19.29%. The site’s SemRush author score of 28, along with an organic backlink profile, indicates solid search engine authority and the potential for continued growth in organic reach. This combination of engaged readership, diversified traffic sources, and a balanced revenue stream presents a stable platform poised for further development in the thriving design and lifestyle sector.
*Raptive requires a minimum of 100,000 pageviews per month for the first/main website in order to be accepted into their program. If a Buyer’s Raptive application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.
**This business doesn't qualify for SBA.
Earnings
Site Traffic
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Creating more content
- Building social media accounts
- Monetizing the email list
- Launching Digital Products
Risks
- Google algorithmic changes could cause traffic to fluctuate.
- The main affiliate offers being changed, removed, or updated could affect commissions.
Work & Skills Required
- Sending a daily newsletter
- Communicating with the Virtual Assistant
- Checking accounts and updating plugins
- Reviewing traffic and revenue
- Posting to social media
Seller Support Includes
The Seller is willing to offer at least 30 days of email support and/or calls to ensure a smooth transition for the Buyer.
Reason for Sale
The seller would like to retire.
Other Information
Work Required Per Week: 8 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: WordPress
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Similar Listing Criteria
Display Advertising
Display Advertising
Affiliate, Display Advertising, Amazon Associates
Display Advertising
Display Advertising
Affiliate, Display Advertising, Amazon Associates
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